Walt Disney has been criticized for creating characters and content that perpetuate racist stereotypes, with this collection we imagined major figures as if they were from a different ethnicity

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To accomplish this, the agency conducted extensive market research to identify the most popular Disney characters among the target audience.

The NFTs were then launched on a popular blockchain platform, with a limited number available for purchase. The agency also created an interactive website and social media campaign to promote the project and encourage engagement from the target audience.